There are several ways you can potentially make money using Facebook, both for individuals and businesses. Keep in mind that Facebook's algorithms and policies can change, so it's important to stay up-to-date and follow their guidelines. Here are some strategies to consider:


1. **Facebook Marketplace:** You can sell products through Facebook Marketplace, which is a platform for buying and selling locally. This can be especially effective for selling secondhand items or handmade crafts.


2. **E-commerce:** Set up a Facebook Shop if you have an online store. This allows you to showcase and sell products directly through your Facebook page. You'll need to integrate your shop with an e-commerce platform like Shopify or WooCommerce.


3. **Affiliate Marketing:** Partner with companies and promote their products on your Facebook page. When people purchase products through your affiliate links, you earn a commission.


4. **Sponsored Posts and Content:** If you have a substantial following on Facebook, brands might pay you to promote their products or services through sponsored posts or content. Make sure to clearly disclose any sponsored content according to Facebook's guidelines.


5. **Content Creation:** If you create engaging and valuable content, you could monetize through platforms like Patreon. You can use Facebook to promote your Patreon page, where your fans can support you financially in exchange for exclusive content or other perks.


6. **Facebook Ads and Pages:** Businesses can use Facebook Ads to promote their products or services to a specific target audience. If you're skilled in digital marketing, you could offer your services to businesses looking to run effective Facebook ad campaigns.


7. **Facebook Live and Video Content:** Creating and sharing video content on Facebook, including live streams, can help you build an engaged audience. You can monetize this through ads, sponsorships, or directing viewers to other revenue-generating platforms.


8. **Facebook Groups:** Create or manage a Facebook Group centered around a specific niche or interest. Once the group gains traction, you can potentially charge membership fees or collaborate with brands for sponsored posts.


9. **Freelancing and Services:** If you're skilled in a particular service (writing, graphic design, social media management, etc.), you can use your Facebook presence to advertise your services and connect with potential clients.


10. **Selling Digital Products:** If you're a creator, you can sell digital products like ebooks, courses, presets, templates, or downloadable art through your Facebook page.


Remember that building a successful money-making venture on Facebook requires time, effort, consistency, and a clear understanding of your target audience. Also, be aware of Facebook's terms of use and guidelines, as they may impact your ability to monetize certain activities on the platform. Always provide value to your audience and maintain authenticity to build a sustainable online presence.